Mike el Barista Logo Design

Client: Mike el Barista
Year: 2025
Service: Logo design, color palette, typography.
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Mike El Barista is a barista from Frankfurt, truly passionate about coffee. He dreamed of launching his own coffee beans brand — not just selling coffee, but sharing his personal story and love for the craft. His identity is deeply connected with the city of Frankfurt and its coffee culture.

The Challenge

The client needed a logo that would:
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— Reflect his passion for coffee and the spirit of Frankfurt.
— Use the city's color palette (red, white, black).
— Put a strong emphasis on his name and personal brand.
— Optionally, include a character or comic-inspired element.The main challenge was to balance friendliness and warmth with a sense of professionalism.

Process

The design process included:
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— Research of the local coffee culture and competitor analysis.
— Several hand-drawn sketches and exploration of visual styles.
— Refinement of the chosen concept.
— Final logo adaptation for real-life use: packaging, merchandise, communication.

The Solution

The final logo:

— Combines a graphic, human, and professional feel.
— Represents Mike’s personality and his deep love for coffee.
— Establishes a clear visual link to Frankfurt.
— Works smoothly across various media.

Result

Mike was fully satisfied with the outcome. The logo became a central part of his brand and is actively used across packaging, merchandise, and communication.

Mike el Barista Logo Design

The Challenge

Process

The Solution

Result

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