Caritas Frankfurt –
Anti-Discrimination Campaign
Campagne
Client: Caritas Frankfurt
Year: 2021
Service: Campaign design, print materials, digital assets.
Caritas Frankfurt is taking a strong stand against racism and discrimination, launching a campaign to promote awareness and inclusivity. I was entrusted with developing the visual identity for this initiative, ensuring that the message is direct, powerful, and impossible to ignore.
Visual Identity: The campaign's design emphasizes clarity and impact, using bold typography and strong contrasts to draw attention. The visuals are designed to resonate emotionally and encourage engagement.
Color Palette: A striking combination of [insert colors, e.g., black, white, and red] was chosen to reinforce the campaign’s serious yet hopeful tone, ensuring maximum visibility across different media.
Typography & Layout: The use of modern, clean typography ensures readability and impact. The structured layout allows the message to be conveyed efficiently across print and digital formats.With this design, the campaign gains greater visibility in Frankfurt and its surroundings, helping to spread a message of unity and equality.
